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Head of Brand, Corporate Communication, and Sustainability of PT Anugerah Pharmindo Lestari (APL), a leading healthcare services company in Indonesia. With a lot of experience in communication and marketing under her belt, Helen is entrusted with the important task of building and maintaining the corporate image. Recently, Helen is also given the responsibility to create brand strategies for APL’s consumer healthcare products. Her relentless pursuit of excellence and attention to detail are the keys behind her success in developing inspiring initiatives among the employees, which leads to a positive corporate image. Helen holds a bachelor’s degree in Public Relations from the University of Indonesia and during her spare time, she enjoys cooking and culinary.